INFLUENCE OF COMPETITIVE ORIENTATION STRATEGY ON PERFORMANCE OF SMALL-SCALE ENTERPRISES IN NASARAWA STATE, NIGERIA

Abstract

The study determined the Influence of Competitive Orientation strategy on Performance of Small-Scale Enterprises in Nasarawa State, Nigeria” the study was guided by four specific objectives, four research questions were formulated and four null hypotheses were raised. The population of the study was 631 proprietors of registered Small Scale Enterprises in Nasarawa state. The study used the entire population for data collection. Fifty (50) items structured questionnaire was employed for data collection. Two experts validated the instrument and it was pilot tested in Makurdi, Benue state using 40 proprietors of registered Small Scale Enterprises. The instrument yields a Cronbach’s alpha reliability coefficient of 0.83. Five research assistants assisted the researcher in the data collection using direct delivery approach. The data collected were analyzed using Statistics Package of Social Science (SPSS), 25. The research questions were answered using mean score and standard deviation while Simple Logistic Regression was employed to test the null hypotheses at 0.05 level of significance. The study revealed that competitive orientation strategy significantly influences the financial, operational, market-based, employee and adaptability performances of small scale enterprise in Nasarawa state. It was concluded that effective adoption of Competition Strategies would help to boost the performance of Small-Scale Enterprises in Nasarawa state. Based on the findings, the study recommended among others that proprietors of small scale enterprises in Nasarawa state should integrate effective competition strategies that would enable them to compete with other Small-Scale Enterprises across the globe.