AAU JOURNAL OF BUSINESS EDUCATORS

INFORMATION AND COMMUNICATION TECHNOLOGY UTILIZATION AND EXAMINATION INTEGRITY: EVIDENCE FROM THE NATIONAL OPEN UNIVERSITY OF NIGERIA

LAWRENCE ISEMEBITA AGUELE, HENRY ETUAMEN IBHAFIDON, WILLIAMS ELENODE AYONOTE — Wed, 17 Sep 2025 00:00:00 +0000

The study investigated the effectiveness of Information and Communication Technology (ICT) tools in controlling examination malpractice at the National Open University of Nigeria (NOUN). Specifically, the study examined the use of Short Message Service (SMS) and Internet tracking devices in detecting and preventing examination malpractice; Closed-Circuit Television (CCTV) surveillance in deterring and identifying examination malpractice; and the use of E-Registration and Authentication Systems in ensuring that only eligible students participate in examinations at NOUN. A descriptive survey design was adopted to achieve the central purpose of the study. The population of this study comprised all science students enrolled at the NOUN across the three study centers in Edo State. A sample of 456 science students was drawn for the study. The stratified random sampling technique was employed to ensure adequate representation of participants across the study centers. The instrument for data collection was a questionnaire developed by the authors, titled ICT Tools for Curbing Examination Malpractice Questionnaire. Reliability of the instrument was determined using the test-retest. Data were collected by the authors with the help of two research assistants. The descriptive and inferential statistics was used to ensure a comprehensive analyses of the data collection. The result showed that science students significantly differ in their usage of Short Message Service (SMS) and Internet tracking devices in detecting and preventing exam malpractice, Closed-Circuit Television (CCTV) surveillance in deterring and identifying examination malpractice, and the use of E-Registration and Authentication Systems in ensuring only eligible students participate in examinations in NOUN. It was recommended, amongst others, that to actively involve students in the development, implementation, and evaluation of ICT-based interventions to ensure their perspectives are considered and their concerns are addressed.

THE EFFECT OF COOPERATIVE LEARNING METHOD ON SECONDARY SCHOOL STUDENTS’ ACADEMIC ACHIEVEMENT IN MATHEMATICS

EASTER ANOLU, PAUL AIGHEGBESE EBHOMIEN`, LAWRENCE ISEMEBITA AGUELE — Wed, 17 Sep 2025 00:00:00 +0000

The study examined the effects of cooperative learning method on secondary school students’ academic achievement in mathematics in Edo State. The study employed a quasi-experimental pre-test post-test non equivalent control group design method. senior secondary school students in Edo State. Three research questions and three null hypotheses were formed to guide the study. 288 (147 males, 141 females) Senior Secondary School Students were sampled from a population of 11,287 students. The sampled students consisted of 160 students in the treatment group and 128 students in the control group. The treatment group was taught mathematics using cooperative learning method while the control group was taught using the conventional method. The instrument used for the collection of data was Mathematics Achievement Test (MAT). The test contained 40 multiple choice questions. The instrument was validated by a team of experts. A reliability co-efficient of 0.76 was obtained for the instrument using KR- 20 formula. The research questions were answered using descriptive statistics of mean and standard deviation while the hypotheses were tested using analysis of co-variance (ANCOVA). The results revealed that there was a significant difference in the mean achievement score of secondary school students taught mathematics using cooperative learning method. The result also revealed a significant difference in the mean achievement score of male and female secondary school students taught mathematics using cooperative learning method in favour of male. The authors recommended, among others, that Mathematics Teachers should be encouraged to use cooperative learning method in teaching of mathematics to improve students’ academic achievement in the subject.

BUSINESS EDUCATION LECTURERS’ COMPETENCES AND THE USE OF E-LEARNING TECHNOLOGIES: EVIDENCE FROM COLLEGES OF EDUCATION IN SOUT-WEST, NIGERIA

ABIODUN MUFTAU BALOGUN, DEBORAH OLUFUNKE AYENI, ESEZA AKIROR ERWART` — Wed, 17 Sep 2025 00:00:00 +0000

This study assessed the interplay between lecturers’ competences and the use of e-learning technologies in Business Education in Colleges of Education in South-West, Nigeria. Two research questions were raised and one null hypothesis was tested at a 0.05 level of significance. The study adopted a quantitative survey research design. The population comprised of 571 participants. A 13-item questionnaire designed on four-point rating scale was used as the instrument for data collection. The instrument was validated by three experts. The reliability of the instrument was established using a Cronbach’s alpha, which yielded a coefficient value of 0.93. The research questions were analyzed using mean and standard deviation and the hypothesis was tested at a 0.05 level of significance using F-test. The hypothesis revealed that there is a significant relationship between lecturers’ competences and use of e-learning technologies in Business Education in Colleges of Education, South-West, Nigeria. The authors, therefore, recommends among others that there should be a continuous training and capacity building be provided for lecturers in the use of digital tools for instruction.

FUNDING STRUCTURE AND PROFITABILITY IN NIGERIAN BANKING SECTOR: EVIDENCE FROM BANK DEPOSIT, MONEY MARKET FUNDING, AND CAPITAL STRUCTURE

GODFREY OKODUWA ENABULU`, CELESTINE SUNDAY OKARO — Wed, 17 Sep 2025 00:00:00 +0000

This research examined the impact of funding structure on bank profitability in Nigeria, utilizing time series data from 1990 to 2023. The study utilized the Ho and Saunders Dealership Model as its theoretical framework and implemented the Autoregressive Distributed Lag (ARDL) methodology to analyses both short-term and long-term dynamics. The variables analyzed in the funding structure encompassed deposit funds, money market funds, and capital structure, whereas the profitability metric utilized was return on assets (ROA). The results showed that money market funds and capital structure had a significant negative effect on banking sector profits. Deposit funds, on the other hand, were not significant but still hurt profits. The study showed that relying on money market funding and having weak deposits and capital structure can hurt profits. These results helped policymakers and bank managers think about new ways to fund banks and new rules to make banks in Nigeria more stable and better at what they do.

CORPORATE GOVERNANCE PRACTICES IN PRIVATE UNIVERSITIES IN NIGERIA: A THEORETICAL DISCOURSE

Mon, 22 Sep 2025 00:00:00 +0000

The paper theoretically discussed the state of corporate governance practices in Private Universities in Nigeria. The concept and meaning of corporate governance was discussed extensively by the authors. The authors also discussed critically the measures and indicators of corporate governance. The authors also discussed the reason(s) for the emergence of Private Universities in Nigeria. The issues and challenges facing the growth and development of Private Universities in Nigeria was also discussed by the authors. The need for corporate governance in Private Universities were also discussed in detail by the authors. The interplay between corporate governance practices and performance outcomes of Private Universities were discussed further by the authors. Logical conclusions were reached and specific recommendations were made.

EMPIRICAL INVESTIGATIONS OF THE ETHOS AND PATHOS OF ARTIFICIAL INTELLIGENCE PEDAGOGY IN ACCOUNTING EDUCATION

HENRY OSIMABALE AURU — Sun, 05 Oct 2025 00:00:00 +0000

The study examined the ethical behaviour (ethos) and emotional impact (pathos) of AI in college based-programme from the perspectives of students and educators. The study adopted a descriptive survey research design, involving a total sample of 165 students and 12 educators. It was found out that students are more concerned about being able to use AI to solve academic problem than the ethical and emotional challenges of using AI. Educators however are concerned about ethical issues such as trust issues associated with AI algorithm application as well as the emotional fallout of job losses due to AI usage in administration. The test of the first hypothesis revealed that there is no significant difference between the ethical behaviour of students and educators associated with the integration of AI in accounting education pedagogy. The test of the second hypothesis revealed that there is no significant difference in the emotional behaviour of students and educators associated with the adoption of AI in accounting education pedagogy. It was therefore recommended, among others, that relevant ethical behaviour and skillful use of AI in learning and problem solving should be encouraged among students of accounting education.

REWARD MANAGEMENT AND JOB PERFORMANCE: EVIDENCE FROM TEACHING AND NON-TEACHING STAFF OF ADEYEMI FEDERAL UNIVERSITY OF EDUCATION, ONDO STATE, NIGERIA

TUKE EDEH, AKEEM AKINLOLU AKINKUOLIE, JUSTINAH ABOSEDE BALOGUN — Fri, 26 Sep 2025 00:00:00 +0000

This study examined reward management and job performance in Adeyemi Federal University of Education, Ondo, Nigeria. Three research questions guided the study. A descriptive survey research design was adopted for the study. The sample size of this study was 105 teaching and non-teaching staff of Adeyemi Federal University of Education Ondo, selected through accidental sampling techniques. An 18-item questionnaire structured on a 4-point rating scale validated by two experts, one in Business education and one in Measurement and Evaluation was the instrument used for data collection. A test-retest measurement technique was used to determine the reliability of the instrument. A reliability coefficient of 0.79 was obtained through Pearson Product Moment Correlation Coefficient. The mean and standard deviation were used to analyses the data collected from the respondent. The findings showed that good working condition, free medical facilities, job security, promotion/training facilities, end of year bonus, annual increment, staff school/scholarship and housing facilities are the reward scheme available in the institution. The findings also showed that monetary and non-monetary rewards are predictors of job performance in tertiary institutions. The authors recommended, among others, that management of tertiary institutions and government should endeavor to use both monetary and non-monetary rewards in addition to providing other incentives that will help motivate employees for effective job performance.

DIGITAL ECONOMY AND TAX COMPLIANCE IN NIGERIA: A LITERATURE REVIEW

GIFT ESE ELOSIUBA, FELIX OGHENEOCHUKO ALADE — Sun, 05 Oct 2025 00:00:00 +0000

This paper critically reviewed the extant literature that is related to digital economy and tax compliance in Nigeria with a view to identifying gaps for further extensive empirical consideration. Taxpayers, especially in the digital economy are always looking for means to reduce or avoid their tax liability, and this has led to some high-level of tax non-compliance in both advanced and emerging countries. The paper is centered on fairness theory and economic deterrence theory. This paper, therefore, present a review of extent of extant literature on Digital Economy and tax compliance in Nigeria. The methodology employed in the study was purely exploratory library and desktop study that is based on an in-depth review of existing literature on the topical issues. The paper identified gaps that require hardcore empirical investigation to reduce mixed result observed in the results of literature reviewed. Furthermore, logical conclusions were reached and recommendations were made

EFFECTIVENESS OF DIGITAL MARKETING STRATEGIES IN ENHANCING BRAND AWARENESS AND CUSTOMERS’ ENGAGEMENT FOR E-COMMERCE BUSINESSES IN ONDO CITY, NIGERIA

KAYODE OMOTAYO BOLARINWA, JUSTINAH ABOSEDE BALOGUN, TUKE EDEH — Fri, 28 Nov 2025 00:00:00 +0000

This study investigated the effectiveness of digital marketing strategies in enhancing brand awareness and customers’ engagement for e-commerce businesses in Ondo City, Nigeria. Four (4) research questions guided the study. The research employed a descriptive survey research design. The instrument was validated by two experts. A structured questionnaire was used for data collection. The population consists 3032 registered businesses in Ondo West Local Government Area (Source: Ministry of Commerce, 2025). The sample size was 110 e-commerce business owners and customers selected through convenience sampling technique. Data were randomly selected from ten (10) e-commerce business owners and one hundred (100) customers. The data collected were analyzed using Mean and Standard Deviation. The findings revealed that e-commerce businesses in Ondo City actively utilize various digital marketing strategies such as search engine optimization (SEO), paid advertisements, affiliate marketing, email marketing, and social media platforms (Instagram, Facebook, TikTok, Pinterest, LinkedIn) to increase visibility, enhance customer engagement, and strengthen brand awareness. Digital marketing was found to play a crucial role in building customer relationships, encouraging referrals, and fostering brand loyalty. However, challenges such as the high cost of digital ads, limited financial resources of small and medium-sized enterprises (SMEs), frequent changes in SEO and social media algorithms, difficulty in analyzing large customer data, and rising customer expectations were identified as significant barriers to effective implementation. The authors recommended, among others, that there should be regular training for business owners on emerging digital marketing trends, and there should be collaboration among e-commerce businesses to share best practices and resources.