SOCIAL MEDIA UTILIZATION AND ENTREPRENEURIAL INTENTION OF BUSINESS EDUCATION UNDERGRADUATES IN OGUN STATE

Abstract

This study investigated social media utilization and entrepreneurial intention of Business Education undergraduates in Ogun state, Nigeria using a descriptive survey research design. A total of 1480 Business Education undergraduates selected through a simple random sampling technique participated in the study. Two validated instruments namely Social Media Utilization Questionnaire (SMUQ)and Entrepreneurial Intention Questionnaire (EIQ) were used for data collection. Data collected were analyzed using Pearson moment correlation and t-test of significance. The Finding revealed that a positive and significant relation exists between social media utilization and entrepreneurial intention. Furthermore, there is no significant gender difference in the entrepreneurial intention of Business Education undergraduates. It is recommended among others, that social media utilization skills should be infused in the curriculum of Business Education programme at the university level with a view to enhancing undergraduates’ entrepreneurial aspiration.