COLLEGES OF EDUCATION STUDENTS’ PERCEPTION ON THE INFLUENCE OF BUSINESS EDUCATION CURRICULUM ON ACQUISITION OF MARKETING AND OTM SKILLS
Keywords:
Colleges of Education, Perceptions, Students, Business Education Curriculum, Acquisition, Marketing skills, OTM skills.Abstract
This study examined college of education students’ perception on the influence of business education curriculum on acquisition of marketing and OTM skills. The study had two research questions and two null hypotheses. The population was made up of the entire 216 students who registered in Business Education Programme in FCT College of Education, Zuba-Abuja in 2023/2024 academic session. The entire population was used because the scope was not too large to cover. The instrument for data collection was a self-designed, 21-items, structured, four-point rating scale questionnaire tagged “Students’ Perception of Influence of Business Education Curriculum on Acquisition of Marketing and OTM Skills Questionnaire” (SPIBECAMOTMSQ). The instrument was validated by three experts and pilot-tested using the split-half method. The result of the pilot study was calculated with the aid of Cronbach alpha, which yielded a coefficient value of 0.87. The instrument was distributed to all the respondents and 188 (87%) were returned and used for data analysis. The research questions were answered using the mean scores and standard deviation. The null hypotheses were tested using z-test at 0.05 level of significance. The findings of the study revealed that students perceived business education curriculum as having influence on the acquisition of marketing and OTM skills. The findings also revealed that significant differences do not exist between the mean perceptions of male and female students regarding the influence of business education curriculum on acquisition of marketing and OTM skills. The study concluded that the acquisition of marketing and OTM skills would make students to become functional members of the society. The skills also enhance increase in productivity, income and job generation which would consequently reduce the social problems in our society. Finally, the author of the study recommended, among others, that Nigerian youths should be encouraged to study marketing and OTM as potential courses.
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